Music Video Premiere: Betty White Raps for Luciana in “I’m Still Hot”

http://www.marketwatch.com/story/music-video-premiere-betty-white-raps-for-luciana-in-im-still-hot-2011-10-12

Music Video Premiere: Betty White Raps for Luciana in “I’m Still Hot”

press release

Oct. 12, 2011, 8:05 a.m. EDT

Cheesecake Meets Beefcake to Benefit the Los Angeles Zoo

LOS ANGELES, Oct 12, 2011 (BUSINESS WIRE) — Life settlement leader The Lifeline Program today released the music video for “I’m Still Hot” by Luciana featuring Betty White. Available for viewing on thelifeline.com and YouTube, the video features White rapping on Luciana’s No.1 Billboard Dance Club track, along with bodybuilders, cheesecake, breakdancing and a boa constrictor. A portion of the song’s iTunes net proceeds benefits the Greater Los Angeles Zoo Association.

In addition to the online release, Lifeline hosted a launch event last night which featured a live performance by Luciana at The Abbey in West Hollywood where fans watched the video live for the first time.

“We originally started with the idea of a video to reach seniors through social media, but when we heard the song, the project snowballed and we decided to do the remix and have the proceeds benefit one of Betty White’s favorite charities, The Los Angeles Zoo,” said Stephen Terrell, co-founder of The Lifeline Program. “The project brings new exposure to Luciana, supports one of Betty’s favorite charities and creates awareness for life settlements.”

Rebranding itself to a younger audience, The Lifeline Program hopes America’s most trusted celebrity’s bold dance moves and catchy rhymes, re-mixed by Grammy nominated David Aude, will reach out to social media savvy boomer consumers. The 75 million Americans born between 1946 and 1964 constitute a sizable demographic, soon approaching retirement age with infamously lower retirement savings than previous generations. The market-leader in the life settlement industry offers settlements to holders of unnecessary life insurance policies; many times providing much needed financial security to seniors nationwide.

The Lifeline Program is a life settlement company based in Atlanta, Ga., and is a division of Wm. Page and Associates, Inc. Founded in 1989, The Lifeline program offers life settlement portfolio aggregation services and alternative investment opportunities to financial institutions, fund managers and other investment entities. The company partners with insurance agencies and broker dealers to establish life settlement business lines and assists seniors with retirement planning options. For more information on life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300 or visit www.thelifeline.com . For the latest Betty White music video news, visit facebook.com/LifelineProgram.

Editor’s Note: A High Definition version of the video is available for download.

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SOURCE: The Lifeline Program

The Lifeline Program Business press contact: David PR Group John P. David, 305-255-0035 john@davidpr.com or Entertainment press contact: Susan Blond, Inc. Perry Krasnove, 212-333-7728 Ext. 117 perryk@susanblondinc.com or LGBTQ & Press RSVP for Los Angeles Launch: Lobeline Communcations Phil Lobel, 310-271-1551 Ext. 13 phil@lobeline.com

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